HRBR is one world’s leading hair restoration clinics based in Blackrock, Dublin. They have embraced content marketing as one of their core marketing channels and have been seeing tormendous results in it driving new customers. Who would have thought that being open with your customers about your business and explaining what you do and how you do it is all you needed to help people choose your business over others. But the reality is that it works and in fact work very well.
Analyzing their data, marketing team at HRBR knew that people were spending a lot of time reading their educational content and learning about the different procedures, their risks and benefits. They also saw that their video testimonials were getting a lot of views which showed visitor interest in rich media content. So to simplify their educational content and give visitors a quick snapshot on each of the topics they decided to create a number of educational videos.
And that’s where we came in.
We started the project by developing a couple of different design styles to see what best complimented HRBR brand and what were the advantages and disadvantages of each one of them when it came to communicating our messages.
At the end of this process a decision was made to go with a whiteboard animation style.
The scripts were then written, each of the videos were designed and everything was animated to produce the final result you can see below.
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